Celebrating our 15th Year!

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Eli Goldbaum, President

President and CEO of SeniorCare, LLC, Eli Goldbaum has been active in the health care industry since 1987. In previous years, Eli served as a comptroller of a group of nursing homes, and as an industry consultant for accounts receivable and reimbursement. At SeniorCare, Eli regularly assists elderly clients and their families with Medicaid planning and preservation of assets, as well as preparation and submission of Medicaid applications.

In addition to his position at SeniorCare, Eli serves as president and CEO of FHS Consultants, LLC, and PIMM Communications, LLC. FHS Consultants offers accounts receivable reduction and facility management services to the healthcare industry. The recipient of a pilot project agreement with the NYC Medicaid Assistance Programs Nursing Home division, PIMM Communications manages and pre-processes Medicaid applications for many New York City nursing homes.

A much sought after lecturer in the health care field, Eli has lectured for the New York State Bar Association Health Care Section, and the American College of Health Care Administrators. Additionally, Eli regularly lectures to health care professionals in hospitals, nursing homes and nursing care agencies. An influential figure in the health care field, Eli’s advice and input are regularly sought after by professionals.

Pinny Heller, Director

Pinny Heller joined SeniorCare as its Director in September 2004. A graduate of NYU, Pinny spent sixteen years at Prudential Securities, initially as an analyst in the New Accounts Department, and later as First Vice President. During his years at Prudential, later to become Wachovia Securities, Pinny was responsible for systems support of 10,000 users in over 300 branches worldwide, as well as overseeing the firms’ adherence to the USA Patriot Act, all SEC regulations and every new IRS requirement. Pinny was awarded a certificate from N.Y. State for Quality Management in 1994, and a degree for brokerage procedures from the N.Y. Institute of Finance in 1992.

Since joining SeniorCare, Pinny has been able to utilize his knowledge of all types of financial accounts, IRA’s, annuities, stocks, mutual funds and CDs in assisting families with their financial planning, specifically in the area of preservation of assets in preparation for the Medicaid application process. Pinny’s many years of managerial experience combined with his interpersonal skills make clients comfortable and confident to reveal and discuss sensitive personal and financial information. Pinny’s knowledge assures families that their financial concerns are being taken care of by a competent and caring firm, as they go through an extremely trying time with their loved ones.

SeniorCare, LLC and its’ affiliates process thousands of Nursing Home and Community Medicaid applications on a yearly basis. Since 1995 our PIMM Communications, LLC division has an arrangement with NYC Medicaid to pre-process applications for the Long Term Care division. Our applications are logged into a system for continuous tracking and expediting of the approvals. Additionally, since 2002 we are fortunate to have the former director of NYC Medicaid’s Long Term Care division on our staff. Her experience and expertise has proven to be invaluable to our clients.

Homecare and Nursing Home applications:
SeniorCare is recognized as a leader in the field of Medicaid applications and assists many Homecare agencies with their own applications. Due to our track-record, most agencies will accept our cases upon our approval and begin “pending Medicaid services”. This allows our clients to have assistance in their home immediately, when it is most needed. Additionally, where there is a need for a Nursing Home, our letter of retention is generally adequate for most Nursing Homes for acceptance into their facility.

Personal Attention:
SeniorCare excels in providing much needed hand-holding during the most trying time in a loved ones life. We coordinate the Medicaid application process with the care givers to eliminate as much anxiety as possible. Our professional staff is available to assist with almost any need that arises. The fact is that a large percentage of our referrals come from former clients, Homecare agencies, Hospital discharge planners and Nursing Home personnel.

In addition to our managerial staff, SeniorCare’s professional and knowledgeable team of support staff stands ready to assist you in every aspect of the Medicaid application process.

We look forward to putting our formidable experience to work for you and your family.